Growth is not equal to Value: Why You Must Track Quality of Revenue, Not Just Quantity
In growth stories, revenue increases often seem promising, but true success hinges on revenue quality. High-quality revenue—characterized by stability, margin, and customer retention—yields sustainable growth, unlike mere top-line metrics. CFOs should prioritize tracking these dimensions to ensure long-term value, navigate economic shifts, and enhance resilience, advocating for a focus on quality over quantity.

























